About TMC

05 / TMC ADVISORY

Independent advice. Direct senior involvement.

TMC Ltd provides GTM, sales and partner advisory for enterprise software businesses. We help software vendors, systems integrators and technology companies build, fix and scale their commercial model.

Our founder

Toby Marsden

Founder · Enterprise software · Sales leadership · Alliances

Toby brings more than 25 years of enterprise software sales, go-to-market and partner leadership. His career includes CRO, VP Sales and VP Alliances experience, spanning start-ups, scale-ups and established technology businesses.

He has led direct and indirect sales organisations, built teams and developed strategic partner relationships. His background includes Hewlett Packard Enterprise, Micro Focus, CA Technologies, Eggplant and Keysight Technologies.

That experience informs the work: deciding where to focus, building teams, inspecting opportunities and developing partner relationships that support a commercial plan.

Explore Toby’s career experience

A clear working relationship

Know who is doing the work, and how it moves forward.

01

Direct involvement

We work with your leadership team to agree the decisions, deliverables and responsibilities at the start, with a clear review cadence throughout the engagement.

02

International perspective

Regional and global commercial experience informs the advice. Markets, time zones, delivery format and on-site requirements are agreed for each assignment.

03

Clear responsibilities

Recommendations connect to account priorities, management routines and named owners. The work is built for the people who will carry it forward.

A conversation with TMC

Let’s start with your commercial priorities.

Tell us what is changing in your business. Together, we can define a useful first step.

Discuss your growth priorities